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Privacy Policy

Your integrity is important to us! We want to assure you that we will always make it a priority to ensure that your data is safe and respected, and that your rights are complied with. Please refer to the following Privacy Policy for further details on what information we collect from you and why, how we use that data, and under which circumstances we will share it with third parties.

1. General

1.1 With our Privacy Policy, So Typical Me (“So Typical Me”, “we”, “our”, “us”), a part of Burde Publishing AB, 556215-2479, want to give an account of the personal data which we may collect from you or that is provided to us by you, and how it is processed in accordance with applicable legislation.

1.2 In order to be able to enter into, and fulfil, our contract to you, we inevitably need to process your personal data. You data is collected by us or provided by you when you visit the So Typical Me website (our ”Website”), use our design application (the “Service”), correspond with us by telephone, chat or email, and if you place an order. We do not collect data from any other sources.

2. Personal Data Administrator

2.1 So Typical Me is the Personal Data Administrator for the personal data you provide us in the scenarios listed under 1.2. As such, So Typical Me is responsible for ensuring that your personal data is processed safely in accordance with applicable legislation and that your rights are uphold. You will find details of your rights and our responsibility for them in section 9 and 10, and our contact details in section 12.

3. Your responsibility

3.1 As a user of the Service, you are responsible for ensuring that you have the appropriate rights to the material you choose to upload (images and text) and that it complies with applicable laws.

4. Cookies

4.1 So Typical Me use cookies to distinguish you from other users and enhance your experience. A cookie is a small file with data and a unique identifier, sent from a website to your browser for the website to remember you. At the So Typical Me Website, for instance, it means that you can continue an already started design if you should happen to close your browser during the design process.

4.2 It is possible to block cookies in your browser settings, as well as erase those that is already stored. Please note that cookies are a vital technology for many websites to work as intended, and by blocking them entirely you may severely limit your user experience and many features may not be available to you.

5. Information that So Typical Me may collect and process

WhenCategoryWhich informationUsesUse Justification
During use of the Service and our Website, including registration and use of a personal account User generated content

Account details

Order history

Technical information
Email address
Product customisation details
Potential personal data contained in user generated content such as cover designs and personal dates

Order history

Details and behavioural data of your visit to our Website and use of the Service, such as length of visit, page interactions and device-specific details such as browser type. Please note that this information is anonymised and aggregated and cannot be used by So Typical Me to identify you.
Your information is used for us to be able to produce your purchased product, to provide expected functionality and provide customer service when requested.

When you visit our Website and use our Service, we collect technical data which is anonymised and aggregated for statistics, research, and analysis with the intent of improving and developing our Service and identifying causes of potential errors.

For you to be able to continue a previously started design, So Typical Me will temporarily save your customisation details. If you provide your email address, we can send you a quick link to your design. See section 6.2.
Contract performance and legitimate interests, for our interests in delivering a better user experience and for the improvement of our Service.
At purchase Contact details Name
Home address
Telephone number
Email address
Product customisations
Order and payment details
Order history
Your information is used to produce your purchased product, for delivery and to provide customer service relating to your purchase when requested. Contract performance
To comply with and fulfil our legal obligations Order and payment details Order and payment details constituting accounting information Your information is needed for us to comply with our legal obligations, such as accounting Legal obligation
Marketing Contact details

User generated content

Visit history and technical information
Email address

User generated content that you have chosen to publicly share with us, such as photos of finished products and reviews.

Details and behavioural data of your visit to our Website and use of the Service, as well as some estimated demographic data such as age range. Please note that this information is anonymised and aggregated and cannot be used by So Typical Me to identify you.
We use your information for tailored marketing of our products and our Service through social media and email marketing.

If you chose to publicly share content with us, such as photos of your purchased product or a review, we may save and further share this on our own platforms for marketing purposes, provided any potential personal details are not particularly prominent.
Consent and legitimate interest for marketing of our products and Service.
Correspondence Contact details
Log details
Email address
Correspondence history
In the case of you corresponding with us to provide feedback or requests for support regarding your purchase or experience, your information may be saved if required to fulfil our commitment. Contract performance

6. How long we will save your personal data

6.1 Your personal data will be retained for as long as necessary for the following purposes:

  1. You are an active user and/or there is a contractual relationship for which we may need your data to fulfil our obligations to you,
  2. For our compliance with applicable laws,
  3. If you opt-out from marketing communication through email, we need to retain your email address to ensure your wish is complied with,
  4. For future analysis and product development, for which our customers’ feedback and behavioural data is vital. Unless you have personally corresponded with us to provide feedback or requests that we may need to address, all data will be anonymised and aggregated for this purpose.

6.2 Temporarily saved product customisations and related data will be cleared from our systems within a month from the last recorded activity unless an account has been created or a purchase made, after which 6.1.1 apply.

7. Disclosure of your personal data

7.1 So Typical Me may disclose your personal information to third parties when this is necessary for us to fulfil any contract we enter into with you, and in order to market our Service and brand. This includes IT providers, transporter companies and payment service providers as well as marketing platforms. These partners, in their capacity as independent personal data administrators, are in turn responsible for ensuring that your data is processed safely in accordance with applicable legislation. Any disclosure of your personal data follows appropriate security measures.

7.2 Your information may also be disclosed to third parties if we are under legal obligation to do so in connection with legal proceedings or investigations globally. If authorised, we will notify you before acting on any such request unless doing so would interfere with the proceedings or otherwise prevent the detection of crime. If required, we will also disclose your information to protect the property, rights and safety of So Typical Me / Burde Publishing AB, our partners or customers.

7.3 We will never sell your personal data to any third party.

8. Where your personal data is stored

8.1 So Typical Me store the data we collect from you within the EU/EEA. However, this data may be processed by staff operating outside of this area who work for one of our partners or service providers. Some of our partners, such local transporter companies, or platforms such as Facebook or Google, may store or process your data outside of the EU/EAA. In their capacity as independent personal data administrators, they are responsible for your personal data being processed safely in accordance with applicable legislation.

9. Our responsibility for your rights

9.1 So Typical Me will answer your request regarding your rights as soon as possible, but at the latest one month from first contact. If your request is particularly complicated or otherwise deemed impossible to fulfil within the stated time frame, we have the right of time extension after informing you of such within the first month. Please note that if you request for us to delete or restrict the use of your data, this will in many cases mean that you can no longer use our Services and we will not be able to enter into any contract with you.

10. Your rights

10.1 Right of Access: You are entitled to, once per year, be given an extract of your personal data that we have stored and details on how it is used. For additional copies, or if your request is distinctly without reason or unfounded, we are entitled to charge an administrative fee or to refuse your request.

10.2 Right of Rectification: We will strive to ensure that your personal information is accurate and up to date. Should you believe that the information we have stored is inaccurate or incomplete, you are encouraged to notify us of any changes to the details you have provided us. Should we discover on our own accord that your information is incorrect, we will on our initiative correct, supplement, or delete as needed.

10.3 Right to Erasure: You have the right “to be forgotten” without delay in the cases listed below. Should we be unable to delete your personal data for legitimate or legal reasons, we will inform you of this.

  1. The information is no longer necessary for the reasons they were collected,
  2. You have recalled your consent and there is no other justification of use,
  3. You have protested the processing of your information done based on our legitimate interest, and your interests outweigh ours,
  4. We have processed your information in a manner that is unlawful,
  5. The information must be deleted due to our legal obligations.

10.4 Right to Restriction of Processing: You have the right to request us to restrict the processing of your data when:

  1. While we investigate the accuracy of your personal information, should you invoke your Right of Rectification (10.2)
  2. Your personal information has been processed in a manner which is unlawful, but you do not wish for it to be erased,
  3. You need your data to determine, enforce of defend a legal claim, but we as personal data administrators do no longer need it for the purposes the information was collected for,
  4. While we investigate whose interests outweigh the other, should you invoke your Right of Erasure (10.3.3)

10.5 Right to Data Portability: You have the right to request that we provide you with a copy of the personal information that you have provided us in a structured, widely used, and machine-readable format for the purpose of transferring it to another personal data administrator.

10.6 Right to Withdrawal of Consent: In the cases where we use your consent as the legal basis for processing your information, you have the right to withdraw your consent at any time. You can do this by contacting us at, or by the link at the bottom of a newsletter from us.

10.7 Right to Complain: You have the right to file a complaint to a supervisory authority if you are unhappy with how we process your personal information. However, we want to encourage you to first contact us in the event of any complaints or concerns.

11. Changes to this privacy policy

11.1 We reserve the right to change this policy at our sole discretion. Any changes made to our privacy policy that is more than simply editorial will be posted on this page; and if necessary due to its significance, notified to you by email. We want to encourage you to make sure we have the correct contact address to reach you if needed (see 10.2)

12. Contact

Burde Publishing AB
Box 3101
350 43 Växjö
Sweden 556215-2479
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